Facebook demographics break down your followers by gender, age, location, income, and education so you can determine who you should target your material for. Facebook Live Though Facebook is a great tool to use prior to your event, you can also use the platform during your event.
Using Facebook Live , you can stream live content for your followers. Users can interact with the livestream by commenting on or reacting in emojis to the stream. Once you finish livestreaming, the content will remain on your page for others to view and share. This is a great way to reach an audience other than the attendees at your event. Twitter Have you ever wondered what your attendees are thinking during your event?
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Learn how the benefits of Twitter extend beyond characters. You can include pictures or videos from previous events, announce an event session, and other exciting announcements. Remember, the nature of Twitter allows you to converse with your followers to strengthen your relationship with them. Promoted Tweets Twitter also has a targeted advertising platform that can help you gain event attendees. To create a promoted tweet, Twitter has you choose a goal followers, engagements, leads, etc.
After, you can select your target audience by gender, language, demographic or location. So, if you are holding your event in Norwalk, CT, you could have your post targeted to users in the Norwalk area. There are also platforms like TweetDeck and FollowerWonk that provide you with analytics that you can use to help create more targeted content. Hashtag Twitter hashtags are used to track a topic or event. As an event planner, you can create a Twitter hashtag to promote and track the conversation around your event.
Make sure you incorporate your hashtag in event promotion, so attendees are aware of and can use the hashtag prior to the event. Live Tweeting Similar to Facebook Live Streaming, Live Tweeting is a way to engage people who are not there and make memories with the people that are. Designate a person or two to Live Tweet your event.
6 ways to promote an event on social media after it’s over
They can quote speakers, take photos, answer attendee questions, and re-tweet posts. Live tweeting can help create more uses of your event hashtag and retweets. To encourage your attendees to Live Tweet at your event, you can also include a Twitter wall. The Twitter wall can project attendees live tweets on a display.
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You can even turn the wall into a contest where the top tweeter and their posts will be shown on the wall. Instagram Chances are your business already has an Instagram account and loyal followers if not, setting up an account is super easy. Hashtags Similar to Twitter, hashtags are used on Instagram to hyperlink the word or phrase. Users can then search or click on the hyperlink to access any content that is tagged with the hashtag.
Hashtags are a great way to establish your brand or event, host an Instagram contest, and organize photos from your event.
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You can announce keynote speakers, show attendees interacting with the product or speaker, and post inspirational quotes to your page or Story. At your event, you can encourage attendees to post a photo using your hashtag and in return, they will receive a photo souvenir. Livestream Instagram also has a Livestreaming feature, like Facebook, that event marketers can use.
Instagram allows a page manager to stream live content of an event for their followers to view. For event planners, this feature can be useful to reach people unable to attendee an event and allow them to experience the event in real time. Instagram Ads Looking to quickly reach a wider, target audience or gain more followers?
Instagram ads can do this! Instagram gives you three options for ads: a single photo, a 30 second or less video, or a multiple photo post, known as a carousel. Snapchat Used daily by million people , Snapchat, a smartphone app, allows users to share photos, videos, and texts with their friends. Before the Event To gain Snapchat friends, you can share your handle name on other social media platforms e. Facebook, Twitter, Instagram, or your website.
Entice your followers with special content offered to Snapchat users.
Event Promotion: The Guide
Event planners always want to create a buzz before their event. Using Snapchat, you can do this. Your Snapchat story lasts hours so your followers can view your story multiple times. You can also use Snapchat to provide your attendees with a behind-the-scenes look at event preparation. Creating a surprise to expect at the event through pictures or video content can also help build attendee engagement.
During the Event We know interacting with attendees at events can be hard, but Snapchat can help. To engage attendees during an event you can create a Snapchat contest where the best snapped photo or video of your event on Snapchat wins a prize. Entice them with a Snapchat geo filter.
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The geo filter can be designed with your event logo and are location specific. These geo filters are location specific and can stay active for 30 days. In this post, we will learn how two free social media tools can be used to promote your events and increase the number of attendees. Promoting events on social media empowers your customers to share your business with their network of friends — potential customers. This simple action is important because we know:.
Promoting events opens up a huge opportunity to turn your regular customers into brand ambassadors and reach a previously untapped audience. Posting events on Facebook is important because it builds buzz prior to your event and can be an easy way to encourage fans to invite their friends. Events also provide a way for you to collect photos and testimonials after the event from attendees.
If you want to invite your personal Facebook friends, sign out of your business page and visit the page while signed in to your personal profile. Any fans and friends who join the event will be able to invite people too. A great first message would thank everyone for coming and encourage them to share the event with friends.
Foursquare Events Events on Foursquare is a brand new feature for businesses. Creating a Foursquare event provides customers the opportunity to check into your business, but also check into the specific event. This makes Foursquare a great tool for promoting events that are happening at that very moment. Have a reoccurring event? Schedule them on Foursquare and watch week after week your event get shared on the biggest social networks such as Facebook and Twitter. Make sure you have a call to action at the event telling attendees to check in on Foursquare.
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